Privacy policy

Last updated: August 9, 2026

Who We Are

wagmade is operated by LUMA COMMERCE LTD, a United Kingdom company (company number 17293249). The brand is operated from Shenzhen. LUMA COMMERCE LTD is the controller of the personal information described in this Privacy Policy.

This Privacy Policy explains how we collect, use, disclose, and retain personal information when you visit wagmade, place an order, or contact us.

Personal Information We Collect

Depending on how you use the store, we may collect:

  • Contact and delivery information: your name, billing address, shipping address, email address, and telephone number.
  • Order information: products ordered, order value, delivery details, returns or exchanges, and related communications.
  • Payment and transaction information: the payment method and transaction information needed to complete a purchase. Payments are processed by Shopify and payment service providers; we do not state that we retain full payment card details.
  • Customer service information: information you provide when you ask a question, request support, or exercise a privacy right.
  • Device, usage, and cookie information: IP address, browser and device information, and information about how the store is used, as collected through Shopify and permitted cookies or similar technologies.

We collect information directly from you, automatically through the Shopify storefront, and from service providers involved in payments, fraud prevention, and order fulfilment.

How We Use Personal Information

We use personal information only where we have a lawful basis under applicable data protection law, including:

  • Contract: to accept payment, process and fulfil orders, arrange delivery, handle returns or exchanges, and provide order-related support.
  • Legal obligations: to maintain records and comply with applicable accounting, tax, consumer protection, and lawful authority requirements.
  • Legitimate interests: to operate and secure the store, prevent fraud, respond to customer enquiries, and improve store performance, provided those interests are not overridden by your rights.
  • Consent: where consent is required for non-essential cookies or another specific use. You may withdraw consent at any time without affecting processing that was lawful before withdrawal.

Cookies and Analytics

Shopify and integrated services may use cookies and similar technologies to operate the storefront and checkout, remember preferences, support security and fraud prevention, and measure store use. Customer privacy choices are handled through Shopify Customer Privacy controls where available. Non-essential cookies and analytics are used in accordance with applicable consent requirements and the settings presented to you.

For more information about how Shopify processes personal information, see the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

How We Share Personal Information

We disclose only the information reasonably needed for the following recipients and purposes:

  • Shopify: to host and operate the store, checkout, accounts, security, analytics, and related ecommerce services.
  • Payment service providers: to authorise and process payments, refunds, and fraud checks.
  • 4PX and delivery providers: to fulfil and deliver orders. This may include your name, delivery address, telephone number, email address, and order delivery details.
  • Authorities or professional advisers: when disclosure is required by law, necessary to respond to valid legal process, or needed to establish, exercise, or defend legal claims.

International Transfers

The brand is operated from Shenzhen, and Shopify, payment providers, and 4PX may process personal information in countries outside the United Kingdom. Where the UK GDPR requires safeguards for an international transfer, the relevant provider or controller will use an applicable lawful transfer mechanism or another safeguard recognised by UK law.

How Long We Keep Information

We keep personal information only for as long as reasonably necessary to fulfil the purposes described above, including completing orders and customer support, and for any longer period required by applicable accounting, tax, consumer protection, dispute, or other legal obligations. When information is no longer required, it will be deleted or anonymised where reasonably practicable.

Security

We and our service providers use reasonable administrative, technical, and organisational measures designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your UK GDPR Rights

Subject to the conditions and exceptions in applicable law, you may have the right to:

  • request access to your personal information;
  • request correction of inaccurate or incomplete information;
  • request deletion of your personal information;
  • request restriction of processing;
  • receive eligible information in a portable format;
  • object to processing based on legitimate interests or to direct marketing;
  • withdraw consent where processing relies on consent; and
  • complain to the UK Information Commissioners Office or another competent supervisory authority.

To exercise a right, email wagmade888@gmail.com. We may need to verify your identity and may retain information needed to document and respond to the request. The owner personally handles customer contact and aims to acknowledge emails within 24–48 hours on business days. This acknowledgement target does not replace any statutory response period.

You can learn more about UK data protection rights from the UK Information Commissioners Office.

Changes to This Policy

We may update this Privacy Policy when our practices, service providers, or legal obligations change. The current version and its last-updated date will be posted on this page.

Contact

For privacy questions or requests, contact LUMA COMMERCE LTD at wagmade888@gmail.com. wagmade is operated personally by the owner from Shenzhen, and emails are normally acknowledged within 24–48 hours on business days.